Last week we went over our strategy for boosting a post on Facebook. This blog post raised some very good questions, and there’s one in particular that we thought we should expand upon:
What good is engagement if the individual never actually follows your brand?
Well, it’s complicated. While there’s no easy answer, I think we can all agree that a follower that engages with your brand is better than a non-follower who engages. Luckily, we know of a way to address this problem!
Invite Prospects To Like Your Facebook Page
That’s right, there is a hidden-in-plain-view hack in Business Manager that is extremely useful and here is how to use it.
*Our FB page is not part of our marketing mix, so this is a very small example. Your clients should see hundreds of likes if you are using our suggestions for boosted posts, or setting highly-engaging ads.
- Log into Business Manager
- Scroll down to your most recent post (that has engagement)
- Click on the line that reads, “Jane Doe, John Doe, and 2 other people liked this post.”
- Click ‘Invite’ on the right-hand side of the box
It’s so simple. On the right-hand side of this list you will be able to see if the people engaging with your post like your page or do not.
This is where a world of possibilities opens up to you!
Let’s say you boost a post or run a promotion and you get a ton of engagement, but only a small amount of new followers. You can now click on the line that reads “Jane Doe and 100 other people liked this post.” and instead of expecting people to follow your page on their own, you can individually invite each person who is not currently following or “liking” your page. The best part? You can invite up to 500 people each day… if they have already engaged with your post.
How’s that for value?
Don’t leave all of the work up to your prospects. Log in and invite. It’s as easy as, ‘Click. Click. Click.’