There are tons of marketing books available on Amazon, Audible.com, streaming on Spotify, and in your local book store. It can get overwhelming not knowing which are worth the read, and which will just bore you to sleep. Well, we have done some homework for you. Here are some books for marketers that made us say, Huh? What?! COOL!? Or something like that.
Epic Content Marketing: How To Tell A Different Story
We have been studying content marketing for a few years and feel strongly about its influence and place in the marketing world for the future. Content marketing is a way to differentiate yourself—in a world of information overload—and set up your brand as the master of its category.
The king of this category is Joe Pulizzi. Joe is a founder of The Content Marketing Institute along with Robert Rose, and he hosts events, podcasts, writes books and blogs, and is an international speaker. Joe’s book, Epic Content Marketing: How To Tell A Different Story, gets into the nitty gritty of content marketing. With a 4.04 rating in GoodReads, you know it will be a learning mecca!
This book takes you through the steps on how to build a content powerhouse, and keep it growing. If you are looking to add content marketing to your skill set, you should check out this and all other books by the content marketing geniuses themselves, Joe Pulizzi and Robert Rose.
Growth Hacking: Silicon Valley’s Best Kept Secret
Admittedly, I have been interested in growth hacking since joining a growth hacking group in 2015. At first, it all seemed kind of slimy and schemey to me, until I tried it. After my very amateur attempt at growth hacking, I purchased this book on Amazon.
Raymond Fong and Chad Ridderson take you through a very comprehensive and easy-to-read blueprint that will teach you the basics of growth hacking. After reading this book, you will immediately be able to implement their strategies and those of Silicon Valley’s big brands. I highly recommend this book to anyone who has a special interest in the subject and wants an easy and engaging read. With a 4.0 rating in GoodReads, I am guessing a lot of other people recommend this book as well.
Selling The Invisible
If you are in marketing or sales in any form, Selling The Invisible is a must read. Harry Beckwith takes you through the process of marketing what you sell as a service rather than an item. Since I sell services, this was especially helpful.
His book hits on the fact that everything you buy is actually a service. If you are purchasing a BMW, not only are you purchasing the tangible car, but also the way that BMW does business. Selling the Invisible will make you think about your services and what you sell while inspiring you to up your game and make your services a no-brainer for your prospects to choose.
Trust Me, I’m Lying: Confessions of a Media Manipulator
This book was a roller coaster for me, but one that I would recommend for others to read as well. Author, Ryan Holiday, was a media manipulator. Feeding fake stories to the press and big name bloggers to cause a stir around certain celebrities and brands. He offers real-life examples of some of his tactics (namely those for American Apparel) and shines light on companies like Gawker who have built their entire companies around the subject of shocking or fake news.
If you have ever wondered why some companies take risks that seem so out-of-this-world, this book will shine some light on why. Ryan also touches on the current problem of bloggers using other blogs as sources for news or articles, when those sources have not been confirmed. This book made me really think about the way I write, and made me want to start to take more of a journalistic standpoint: Do my homework, use reputable sources, and don’t get caught up in the ‘write now, edit later’ world that we seem to be trapped in today.
Each of these books is very different from the next, but they have all taught me valuable lessons in marketing, and about how to be a good steward of the Internet in general. You can find each one of these on Amazon.
Have you read any mind-bending books lately? Let us know in the comments below!