It’s true. Social media, for the most part, is best completed under the roof of your own business. Your team can invoke the personality of your business better than anyone else, and it is incredibly beneficial for them to know how to speak to your brand’s voice. But, for some medium and large companies, there just simply is not enough time in the day to generate a consistent schedule of posts. We are going to walk through four reasons why you may need to outsource your social media marketing.
1 | Not Consistently Posting
Consistency is key in a strong social media presence. With marketing teams being given new tasks every day—from voice search optimization to creating an email list—it just becomes too much work. Well, this is when you may want to have some professionals step in. A good social media team will be able to speak to your brand and even create content that you might not ever have thought about. This will take work off of the plates of your team and free up time for them to focus on much larger tasks.
2 | Not Responding To Comments
Social media is meant to be social. Personally, I have probably written about this over 30 times! One of the most important things that you can do as a brand is answer everyone. Think about it: If someone comments on your Facebook post and you answer it, that will show up on friends-of-friends’ feeds, making your reach expand even further from a simple three-second answer.
Now, your team doesn’t have to go into in-depth paragraphs. Use emojis, gifs, or simple comments to answer back. If this is something that you simply don’t have the bandwidth for, it would be worth it for you tenfold to get someone to answer all comments, messages, and reviews for your company. And guess what? Most social media marketers who do this will also have packages that include posting for you as well. This is a great option as it will allow the same voice to be used for posting and messages and it will give your brand some real fluidity across platforms.
3 | No Original Content
It is wonderful to post other people’s content. In fact, it helps people to trust your brand even more! However, if you are only posting other people’s content, you are missing out. It can be quite hard to figure out what you want to portray on social media, but a professional will be able to help you dig through the different facets of your business and find a voice that will speak right to your largest audience!
4 | Little To No Growth
You may be posting consistently—and with your own content—but if you are not getting engagement, it may be time to call on a professional. Ask for a consultation to learn how you can get organic engagement or hire a team to take on the workload for you. Many companies find that the headache of social media is better off in the hands of someone else. Take a look at your budget, and see if there is room to spend some money on a professional.
Hiring this work out is by no means for everyone. You may have a large team and some all-stars who are killing it at the social media game. If so, we want to hear about them! Tell us about your social media all-stars in the comments below, and we might just interview them in 2018 to find out how they do it.