Vero is an up-and-coming social media platform that has been all over the news for the past few weeks (for reasons good and bad). Vero’s main selling point is that it is fixing the one thing that everyone hates about Instagram and Facebook right now—their timelines.
You know the drill, you get onto Instagram or Facebook and you see posts from four days ago that you probably saw the last time that you logged on. Vero is different. It is the no-frills, ad-free, chronological timeline that we all know and love from the earliest versions of the major social media networks.
The App’s Design
The layout of the app is similar, in my opinion, to a few social media sites. There are separate sections for photos/videos (Instagram), links (Facebook/Twitter), Music (the social part of Spotify), Movies/TV, Books (Goodreads), and Places (Foursquare). Beyond that, you can choose who to send your content to: close friends, friends, acquaintances, and followers. It’s semi-similar to Snapchat which allows you to create groups, send to individuals, or post as a story.
For the most part, I like the design. However, the dark and stormy background makes me feel a little bit like I am not cool enough to be on the platform, though it is fairly easy to use. The sections that I haven’t quite been able to figure out yet are the Books section (which does not seem to allow me to add a new book, and, so far, does not yet have any of the books I would like to recommend), and the Music section (which is easy to use but hardly gets any engagement). I think that as this network grows, they will have to scale down on what their focus is. Trying to take on every social network with one app right off of the bat, might be too much too soon.
In regards to engagement, since the platform is so new, you are able to grow your “follow base” fairly quickly. For each post I have done, I get a handful of strangers following me. This is similar to other up-and-coming apps I have tried like Vibbidi (which no longer exists as a social media site) where all of the people on there are craving engagement and followers so it is almost a free for all. If you post content, you will get followers. And, just as you could when Instagram was new, if you follow someone, they will, more than likely, follow you back.
Should You Use Vero?
Even without the questionable integrity of Vero’s founder, I would still not be convinced that anyone should spend a significant amount of energy on this platform quite yet. I was one of the first one million users, so I am able to use the app for free. But, after the first million, there is a subscription fee. I am not against subscription-based social media as it is a way to actually see what I want to see without seeing ads and getting messages from bots. I do think a subscription social media platform will take off, but Vero might be before its time.
If you have a few extra minutes a day and want to check it out, it also will not hurt. If this app does take off, the early adopters will more than likely become the influencers. But with new social media coming out almost every week, it is a gamble.
Have you tried out Vero? We want to know what you think! Drop your username and opinion in the comments below.