Marketing Insights

Twitter Promote Mode: Should You Use It? In November 2017, Twitter announced a new advertising feature called Twitter Promote Mode—beta tested by specific users in the summer months and now available for public beta. This new idea in advertising is a sort of “set it and forget it” subscription advertising. It is a way in which […]

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Here’s Why You Should Be Trying Influencer Marketing In 2018 and Beyond Social media marketing is a beast of its own. With the influx of groups, stories, live video, video in general, and influencer marketing, it can be daunting. But, you really should at least try all of those things—most importantly, influencer marketing. What Is […]

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4 Reasons Why You May Need To Outsource Social Media It’s true. Social media, for the most part, is best completed under the roof of your own business. Your team can invoke the personality of your business better than anyone else, and it is incredibly beneficial for them to know how to speak to your […]

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The ‘ABC’s’ Of Creative Success To Keep Your Creativity At Its Peak For many marketers, most of our success comes from creativity. This is a skill that can be trained and cultivated, but not everyone has innate creativity. With the threat of AI taking over a portion of the job force, now is the time […]

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Last week we went over our strategy for boosting a post on Facebook. This blog post raised some very good questions, and there’s one in particular that we thought we should expand upon: What good is engagement if the individual never actually follows your brand? Well, it’s complicated. While there’s no easy answer,  I think we can […]

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How To Edit Your Content: Our Simple Trick When we look at a piece of content for too long, it gets harder and harder to find errors—especially if we’ve written it ourselves. Oftentimes, we miss simple mistakes because our brains play tricks on us. For insatnce, you might have read that last word correctly because […]

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